Producer, Creative Director
Rochelle is best known for producing one of the first independent web series to receive distribution on a major property. Launched in 2008, Rochelle served as a producer on Canadian series ‘B.J. Fletcher: Private Eye’ on AfterEllen / Logo Network / MTV, garnering over 12.5 million views in three seasons. Subsequent projects include the IAWTV award winning series ‘Producing Juliet’, now available on Amazon Prime; and Channel Us, a magazine video channel for McDonald’s.
Rochelle is a co-founding member of Digital Creators UK, a former programmer for Raindance Web Fest, and on the jury of numerous festivals globally. She has worked with award winning agencies, including Drum, Isobar and Sapient, on audience development projects for brands including Disney, Jack Daniel’s, TUI, Volkswagen and The Economist. Rochelle’s current projects include new series ‘Witch Like Me’, overseeing the show’s multichannel experience, and writing on an as yet untitled project for British screenwriter, Lisa Gifford.